AdMob

From Wikiafripedia, the free encyclopedia that you can monetize your contributions or browse at zero-rating.
Jump to navigation Jump to search
AdMob
TypeSubsidiary of Google
IndustryMobile advertising
FoundedApril 10, 2006; 15 years ago (2006-04-10)
HeadquartersMountain View, California, U.S.
ParentGoogle
Websitewww.google.com/admob/

AdMob is a mobile advertising company founded by Omar Hamoui. The name AdMob is a portmanteau for "advertising on mobile". It was incorporated on April 10, 2006[1][2] while Hamoui was in business school at Wharton.[3] The company is based in Mountain View, California. In November 2009, it was acquired by Google[4] for $750 million.[5] The acquisition was completed on May 27, 2010.[6][7] Apple Inc. had also expressed interest in purchasing the company the same year, but they were out-bid by Google.[8] Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements in iPhone applications. AdMob offers advertising options for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone and all standard mobile web browsers.[9]

AdMob is one of the world's largest mobile advertising platforms and claims to serve more than 40 billion mobile banner and text ads per month across mobile Web sites and handset applications.[citation needed][when?]

On May 16, 2013, Google announced a rebuild of the AdMob [10]platform at their 2013 I/O using technology from their other platforms like AdSense with the goal of helping app developers to build their business.[11]

Recognition[edit source | edit]

In 2009, AdMob was listed among The Top Ten mobiThinkers 2009.[12]

In 2010, AdMob received a Mobile Premier Award.[13]

In May 2010, AdMob was recognized as one of the "Hottest Silicon Valley Companies" by Lead411.[14]

AdMob Mafia[edit source | edit]

The large acquisition price paid for AdMob, in fast appreciating Google stock, comparatively soon after incorporation (4 years), resulted in a generous distribution of the sales proceeds to its early hires. Many have since become prolific investors in technology startups, and are known in London as the AdMob Mafia,[15] a reference to the well known PayPal Mafia. In particular Chung Man Tam, Russell Buckley, Jules Maltz and Charles Yim have become very involved in investing and advising startups, with Russell Buckley taking a role advising the British Government[16] on venture investment in the UK's technology ecosystem. AdMob VP of Engineering Kevin Scott went on to become CTO of Microsoft while Sr. Dir of Engineering Mark Schaaf became CTO of Instacart. CFO Cheryl Dalrymple moved on to become CFO of Confluent. Former AdMob team members, Jim Payne and Nafis Jamal, went on to found MoPub, which was acquired by Twitter on September 9, 2013.[17]

Notes[edit source | edit]

  1. "AdMob: STA Travel's iPhone advertising campaign takes flight". Retrieved November 9, 2009. CS1 maint: discouraged parameter (link)
  2. "ADMOB GOOGLE INC. :: OpenCorporates". OpenCorporates. 2015-10-10. Retrieved 2016-03-08. CS1 maint: discouraged parameter (link)
  3. "Here's The REAL Reason AdMob CEO Omar Hamoui Left Google". Business Insider. Retrieved 6 April 2019. CS1 maint: discouraged parameter (link)
  4. "Google to Acquire AdMob". Archived from the original on 2009-11-12. Retrieved November 9, 2009. CS1 maint: discouraged parameter (link)
  5. "Facts about Google's acquisition of AdMob". Archived from the original on 10 November 2009. Retrieved November 9, 2009. CS1 maint: discouraged parameter (link)
  6. "We've officially acquired AdMob!". Archived from the original on 29 May 2010. Retrieved May 27, 2010. CS1 maint: discouraged parameter (link)
  7. By Chole Albanesius, PC Magazine. "It's Official: Google-AdMob Deal Approved." May 27, 2010.
  8. "Google, Apple rivalry heats up". Channel NewsAsia. Archived from the original on April 12, 2010. Retrieved April 11, 2010. CS1 maint: discouraged parameter (link)
  9. "AdMob Ads Across Mobile Platforms". Archived from the original on 2010-04-13. Retrieved May 26, 2010. CS1 maint: discouraged parameter (link)
  10. "Google AdMob". www.blog.google. Retrieved 2020-06-04.
  11. "Google Rebuilds AdMob With New Tools For Developers". W3Reports. Retrieved 16 May 2013. CS1 maint: discouraged parameter (link)
  12. "mobiForge - Mobile Web Development". mobiForge. Retrieved 6 April 2019. CS1 maint: discouraged parameter (link)
  13. "AdMob to keynote the Mobile Premier Awards event". Archived from the original on 11 February 2010. Retrieved 6 April 2019. CS1 maint: discouraged parameter (link)
  14. Lead411 launches "Hottest Silicon Valley Companies" awards Archived 2010-07-22 at the Wayback Machine
  15. "Archived copy". Archived from the original on 2018-01-14. Retrieved 2016-07-03.CS1 maint: archived copy as title (link)
  16. "Russell Buckley Joins UK Government To Bring About Silicon Valley In The UK". Retrieved 6 April 2019. CS1 maint: discouraged parameter (link)
  17. https://money.cnn.com/2013/09/10/technology/social/twitter-acquisition/index.html

Visibility[edit source | edit]

This page has been added to search engine indexes. learn more

Visibility[edit source | edit]

This page has been added to search engine indexes. learn more