Business & Decision

Business & Decision
Type	S.A. (corporation)
Traded as	Template:Euronext
Industry	IT services, IT consulting
Founded	1992; 29 years ago
Headquarters	Paris, France
Area served	Worldwide
Services	IT services, business consulting and outsourcing services
Revenue	€ 249 million (2011)
Number of employees	2,800
Website	group.businessdecision.com

Business & Decision (frequently called B&D ) is an international consulting and systems integration company with its global headquarters in Paris, France. The group specialises in Business Intelligence (BI), Customer Relationship Management (CRM), e-Business with two major directions : Data & Digital.

Business & Decision has a presence in 11 countries and employs more than 2400 people worldwide. It is listed on the Template:Euronext since 2001 and part of Orange Business Services. https://www.orange-business.com/en

History[edit source | edit]

1992: founded by Patrick Bensabat in France
2001: listed on Euronext Paris' nouveau marché Template:Euronext. First international acquisitions in Belgium and UK
2002-2006: expansion in 12 countries including first acquisition in the United States
2012: 20th anniversary
2014: acquisition of Ceri Medical & InFact
2016: death of founder Patrick Bensabat
2018: Orange Business Services acquires majority stake of the capital of Business & Decision^[2]

Activities[edit source | edit]

Business & Decision has worked for over 2100 clients globally. Some of its major activities include-

Decision making and enterprise performance: Analytics, Business Intelligence, Performance Management and Big Data (65% of revenue);
e-Business : Digital Business, Web Marketing, Search Engine Optimisation (SEO), on-line strategy, e-commerce, hosting and data warehouse (18% of revenue).
Customer Relationship Management : CRM front office, marketing campaigns management, interactive marketing, analytical CRM (17% of revenue);
Digital Transformation : Business consultancy approach and focus on innovative technologies; how synergies can be triggered within the organizations cross-departments. Hot topics are real time decision, customer DNA, fraud detection, e-beacon, omnichannel, lean process management...

Geographical locations[edit source | edit]

Key figures[edit source | edit]

Annual revenue
Year	€ (millions)
2004	64.3
2005	91.2
2006	142.8
2007	202.3
2008	238.7
2009	224.3
2010	237.1
2011	249.0
2012	221.9
2013	200.0
2014	204.9
2015	224.2
2016	227.6
2017	212,0

Quotation and shareholding[edit source | edit]

Company listed at Euronext Paris
ISIN = FR0000078958 - BND
Currency = euro
Shareholding :
- Founder & Family: 65%
- Float (Euronext C): 35%

References[edit source | edit]

↑ "Yahoo Finance data on Business & Decision".
↑ "Orange acquires French consulting firm Business & Decision". www.consultancy.eu. 2017-10-27. Retrieved 2020-04-14.

Vanessa Walters and Baptiste Cordier (Sep 30, 2008), UPDATE 1-Business & Decision confirms 2008 targets, Reuters, retrieved 2013-04-20
Boursorama^{[permanent dead link]}
Le Journal du Net
Investir

External links[edit source | edit]

Official website

Template:Consulting

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[FinancialData-1] "Yahoo Finance data on Business & Decision".

[2] "Orange acquires French consulting firm Business & Decision". www.consultancy.eu. 2017-10-27. Retrieved 2020-04-14.

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